Silver Deer Flagship launch its new store in Polanco the luxury retail heart of the city, a concept which houses multibrand European, American and Canadian firms.
The concept reinterprets a forest and its seasonal changes, linking the origins of its founder and the legacy of his family name with the entire proposal.
The Outside volume adopts a language that integrates with its context through contrasts and clean lines. The facade wanted to balance different states of light and permeability with a cantilevered wooden lattice that emphasizes and accentuates the overall volume.
The interior design reflects the elegance and sophistication linked to the craft of products offered by the brand by working with natural materials such as leather and wood, the commitment to high quality, the perfection in detail and the dedication developing each piece.
The combination of materials in the project create different levels of contrast, distinguishing each area without losing the sense of openness and connection highlighting the products. A black granite valance league all interior areas simulating the glimpse of the continuous line of the horizon.
Silver Deer seal is reflected in every detail of each furniture and space. In addition to the clothing collections, the store has a shoe lounge, Grooming area, a Patio Lounge, Travel Mezzanine and a VIP room with tailor services.
The result speaks of tradition and contemporaneity, an ambitious project with a limited time frame and intensive design that manages to give consistency and maturity the brand.