Pop-up Storefront

The design proposal for the Blend showcase during DW Mexico 2016 intends to create an active space where the center of attention is the visitor. Materia understands design as an experience and a response to the unique character and essence of each person. In this way, the display, commonly an exclusively visual scheme, is occupied by a series of neutral and static characters who observe in growing curiosity a design object that must be occupied by the visitors of Blend. In this way the characteristics of the particular ritual of the person are exhibited to the outside. The showcase is livable and dynamic, going from being a mere display window of specific exhibition to a forum of personal expression.